Page 141 - RedWhiteFleet_interiors_Sep10

OPPOSITE: Red and White Fleet and the San Francisco Maritime National Park Association, It’s rare for a company to give as quietly as the Red and
owner Tom Escher looks out the an organization that preserves maritime history and makes White Fleet. It might be because, as Escher likes to say, “We’re
window of one of his prized vessels. it accessible for each new generation. Last but not least, the not a family business, we’re a business family.” Escher believes
Since taking over the company in
1997, Escher’s goal has been to company also supports local schools in the area. After hearing this sentiment has contributed to the company’s longevity,
carry on the sightseeing tradition about a shortage, they anonymously donated new computers and it certainly reflects the importance of supporting the
and people-oriented ethos that his to several schools around the city. “We’re quiet about it,” Escher community that its families have lived in throughout the last
grandfather Tom Crowley infused explains. “We just give when there’s a need.” 127 years.
into this family business, while
simultaneously steering the Fleet
boldly into the future with his
progressive environmental vision
and his determination to always
stay at the forefront of his craft.
RIGHT: The Harbor Queen cuts
through calm waters, carrying
passengers back from a trip beneath
the Golden Gate Bridge.

The Future • 141